Luvvie Ajayi

Humor Writer. Digital StrategistRed Pump Rocker. Techie.

I am: Wacky Wordsmith. Pop Culture PrimaDonna. Titan of Trifling Truths. Renowned Roaster. Superb Side-eye Artist. Grand Goon. Bodacious Blogger. Witch of Wit. Dynamic Digerati with a Superior Shoe Game. Admirer of Alliteration.

But you can also call me Luvvie. My loves include blazers, patterns of all sorts (pinstripes, argyle, houndstooth), rice, traveling, everything red velvet and fierce shoes! Oh and I’m addicted to Scandal.

I think the day the Lawd was giving out sense, I missed it because I fell asleep after I went back for a second bowl of rice.

I’ve been blogging for 10 years, since MySpace was still cool and Geocities didn’t make us cackle.

This blog is where I talk about all things pop culture, from entertainment, life’s random adventures and whatever is in my little shadeful heart at the moment. I thoroughly enjoy doling out side-eyes and there is never a shortage of people and foolishness to judge. Trust me. I’m the person who says what you’re thinking but might be afraid to. I also use a lot of made up words and slangs because sometimes, what exists doesn’t quite cut it. Myglossary of terms is proof.

It seems that I’m addicted to blogging because I’m also the head, a site that compiles the stupidity that happens on Twitter (which is apparently a lot. It’s actually bottomless).

I’m also a digital strategist, helping folks figure out how to use the web to further their missions. I’ve been called the Olivia Pope of social media, because I help folks fix their eLives. You can check out my professional website and see how I can help ya! Hire me!

My passion for social justice and my love of shoes resulted in me founding The Red Pump Project along with Karyn of The Fabulous Giver. It’s a nonprofit organization to raise awareness about the impact of HIV/AIDS on women and girls. It’s my heart (and my key into Heaven, to negate all the foolishness of this blog. That’s what I tell myself anyway).

But really and truly, I just want to laugh, travel, eat red velvet everything and save the world in fierce shoes.

Truly (sometimes) and Always (except for when I’m lazy) Yours (only if you’re HOT),

I am… Awesomely Luvvie

P.S. I can’t wink in real life, so I made my avatar do it for me. When I try to wink, I look like there’s something stuck in my eye. Not sexy.




Demetria Lucas


Affectionately known as “Belle”, Demetria L. Lucas is the author of  A Belle in Brooklyn: The Go-to Girl for Advice on Living Your Best Single Life (Atria); the creator of the award-winning personal blog; and the founder of Coached By Belle, a boutique life-coaching service, where Demetria helps clients solve their dating dilemmas and build healthy relationships. Demetria is also a contributing editor for The Root, where she pens a a weekly dating and relationship advice column, “Ask Demetria”, and is a contributing writer for the websites of The Grio, XO Jane, Essence, Clutch, Vibe Vixen andUptown.

Demetria was named one of “the Blogosphere’s Best” by Black Enterprise Magazine, selected among “30 Black Bloggers You Should Know” by The Root, picked as one of’s “40 Fierce & Fab Under 40”, and featured as “The Best of Brooklyn” by Brooklyn News 12. Additionally her debut book, A Belle in Brooklyn, was nominated for “Best Self Help” at the 2011 African-American Literary Awards, and her blog was awarded Best Personal Blog in the 2010 Black Weblog Awards.

Since being dubbed “the Black Carrie Bradshaw” in a Washington Post profile, Demetria has become a sought after media personality and speaker. She’s appeared on The Today Show,The Anderson Cooper Show, The Dr. Drew Show on Headline News, Access Hollywood,Good Day New York, Issues with Jane Velez on Headline Newsand the Oprah Radio Show. She’s also been a guest speaker at Harvard, Princeton, Columbia, Howard, NYU, and Spelman College; and a hostess at the Essence Music Festival, the Fort Greene Music Festival, Circle of Sisters, For Sisters only and many more. Demetria was also featured in the 2012 photo exhibition Her Word as Witness: Women Writers of the African Diaspora. 

Demetria is the former Relationships Editor and dating columnist at Essence magazine, and has been a freelance writer for The New York Times, The GuardianPeople, VIBE, XXL, Black Enterprise and ESPN the Magazine. She’s blogged about her dating experiences and been a book editor for Harlequin and BET Books, where she edited national bestselling and award-winning romance authors.

She graduated from the University of Maryland, College Park with a degree in English, then earned a Master’s degree in Journalism from New York University.  She currently lives in Brooklyn and is working on her second book, Don’t Waste Your Pretty.



Dominga Martin


Dominga Martin, originally from Boston, Massachusetts, attended Clark Atlanta University where she studied Radio, TV, Film and Journalism. To describe Dominga is to understand her voracious passion for creating art and purveying culture, as these intrinsic elements define her. She is both visionary and perceptive in her quest to leave an indelible imprint with all she pursues in life. Further exploration reveals a rich legacy of artists and activists in Dominga’s bloodline, which includes a 120 year old collection donated to the Smithsonian Anacostia Museum, circa 1883. In addition, her mother, is an activist on human rights/poverty issues and recipient of the prestigious Martin Luther King Drum Major for Justice Award.

A journalist by trade, Dominga’s diverse talents span the worlds of film, fashion, and music. Her 15+ years in the entertainment industry began as a production assistant/director assistant for various film and music videos. As a former VJ for Atlanta’s premiere video show “In the Mixx”, she mingled with and interviewed today’s most talented entertainers, including Sean “Diddy” Combs, and Ludacris, to name a few.

In 2001, Dominga branched out to other creative endeavors and formed House of Ming, a boutique motion picture company that has developed two short films; bum in 2001 and Yellow in 2005, both of which she is writer/director. bum received acclaim at the Roxbury Film Festival (2001). Yellow was featured in the 9th Annual Reel Sisters Film Festival (2006), the Hollywood Black Film Festival (2006), BET’s The Best Shorts (October, 2006) and a host of other festivals from NYC to LA. Additionally, the film was the winner of the “Best Short Narrative” category at the 5th Annual Hip Hop Odyssey International Film Festival (2007). Yellow screened at BAM Rose Cinemas in Brooklyn, NY in their “Creatively Speaking Series” (May, 2008). Yellow will soon be released on Urban Slam Vol. 2, a DVD compilation with several acclaimed shorts.

House of Ming also produced and directed Fiche d’Identite, a documentary which follows the first President of Senegal’s – Leopold Sedhar Senghor – grand-daughter and her friends on their journey through the American immigration system, while portraying their life in the entertainment industry.

Dominga’s journalism career has flourished over the years. She worked with entertainment publication Rolling Out, Atlanta, and, in turn, launched Rolling Out, New York. She has also freelanced for VIBE, UPSCALE and ESSENCE magazines, Men’s Fitness online, and While Editor-in-Chief of a start up publication, she met Gladymir Leveille, and the two subsequently launched Crème Magazine in 2004. Crème Magazine was established as a publishing platform that caters to an older, more sophisticated and intellectual crowd that still wants to be up to date on the hottest trends and news in entertainment, fashion, culture, arts, and politics.

Dominga’s latest video production “Forever” (The Floacist & Musiq Soulchild) has been featured on MTV Music, VH-1 and BET, and has surpassed the 1⁄2 million-viewer mark on You Tube. It premiered to over 1 Million viewers.

Dominga was also featured in The Her Word As Witness: Women Writers of the African Diaspora Photo Exhibit featuring 35 portraits of some of today’s most compelling writers, literary and performance giants. Dominga stands alongside award-winning Haitian novelist and essayist Edwidge Danticat; President Barack Obama’s inaugural poet, Elizabeth Alexander; Grammy award recipient, Esperanza Spalding and poet Sonia Sanchez. The photo exhibit curated/photographed by Laylah Amatullah Barrayn ran from December 1, 2011 – March 31, 2012 at the Skylight Gallery in Brooklyn.  The exhibit is now on display at New York University until September 30, 2012.

Dominga is currently in development of her first feature film which is being produced by Monty Ross who produced Spike Lee’s first 7 films including: School Daze, Do The Right Thing and Jungle Fever.

Photo Credit: Frank Ishman: