FEATURE: Necole Bitchie

Necole Bitchie

They say the best way to find your own path is to get lost on your present one. No one is a better example of that than Necole Kane. Today the blogger/entrepreneur sits in the driver’s seat of a burgeoning empire which includes the Urban Entertainment blog NecoleBitchie.com, its Lifestyle offspring, XONecole, the web channel BitchieTV, and a forthcoming apparel line, BC Society; but what a difference three years can make.

Though Necole’s Bitchie online persona made it’s debut onto the blogging scene in late 2007, the motivation behind building her brand really began when she was a child growing up in a small town on the Eastern Shore of Maryland, spending her free time daydreaming, creating movies in her mind and writing books that were never finished. In college she majored in Television & Film with a hope of becoming the next Mara Brock Akil or female John Singleton.

In 2002 Necole’s father passed away and two years later her mother followed, leaving her feeling lost, uninspired and with a terrible case of writer’s block. Looking for a fresh start she moved to Detroit and began an internship with a radio station as a producer; her first taste of working in entertainment. Six months later she was hired as the Assistant Marketing Director/Promotions Coordinator where she was introduced to marketing and brand strategizing and how important it is to build a branding platform. After music executive Lyor Cohen visited the radio station and gave a presentation on his artists at Warner Music Group, a light bulb came on for Necole: she would work for a record label.

The young entrepreneur hopeful quit her job, moved to New York City, and interviewed with numerous record labels and management companies, but her lack of experience kept her from nabbing the job of her dreams. By the summer of 2007, a frustrated Necole made the decision that she would never send out another resume, and she never did. Unfortunately, however, by the beginning of 2008 Necole found herself broke and forced to move in with her aunt. Necole recalls, “I was in a situation where I felt like I had lost everything while trying to take risks. My career. Money. My parents. I was devastated.” She was back in the small town where she was raised where the two most viable employees were Wal-Mart and a pickle plant, and Necole was sure that her entertainment industry dreams were over. “I’m sitting in the guest room at my aunt’s house thinking to myself, I’ve failed. I’ve truly failed. What are people going to say about me?”

After getting her hands on the popular self-help book The Secret, Necole decided she had no time for self-pity. What she needed was a plan so she concluded, “There is a lack of jobs in the industry, so I’m going to create my own.”� Seeing a lack of coverage in urban entertainment, Necole Bitchie was born as she began reporting on the world of celebrity entertainment and new music while blogging some of her personal experiences as well. “I wanted to connect with my readers on a level that I hadn’t seen on other urban sites that I had frequented. That helped me stand out.

Though her following on her website grew quickly, a new challenge emerged: unable to understand why Necole spent the majority of her time on the internet versus looking for employment, her Aunt kicked her out, leading her to Atlanta, completely alone again to figure out how to make it work. “I was hurt because the only thing I had was a roof over my head, and you go and take that too. That was the worst thing that I thought could happen to me at that time, but now, I see that it was truly a blessing. It gave me only one option, and that was to make it.”

Within a year, NecoleBitchie.com became one of the leading and fastest growing Urban Gossip Sites on the internet, attracting readers, advertisers and such esteemed outlets as The Huffington Post, CNN, The Boston Globe, Global Grind, VIBE and XXL. She was being courted by the very industry that had once rejected her. Now, her accolades include Black Enterprise’s Black Blogger of the Month, Soul Train Music Award For Best Soul Site, the Black Weblog Awards Best Gossip Blog and Blogger Of The Year honors, Ebony magazine’s Power 100, being the first Blogger to appear on BET’s 106th and Park, all while being featured in Sister 2 Sister, The Source, Honey, Essence, J’Adore, Rolling Out, The Huffington Post, The Tom Joyner Morning Show and more. Necole is well on her way to not only building a media empire that will include a production house, clothing and beauty line, and social applications, but creating a non-profit that will mentor and provide financial support to further the education of children that have lost their parents prematurely.

Necole exemplifies what it means to gain control of one’s self through self-determination, self-motivation, self-reliance, and self-promotion. More important than any of her accomplishments, however, is Necole’s focus on making sure people, especially young girls, find inspiration in her story. This desire led her to create IAMNECOLE.com

She says, “I hope I am able to connect with my readers more on a personal level and provide inspiration. I want to motivate others to take risks and go hard for what they want out of life. I especially want girls to know that you should never let anyone get away with telling you that you aren’t worth it, or you won’t make it. If you truly believe in yourself, it doesn’t matter what people think because ultimately as long as you have a dream and a plan of action, no one can stop you.”



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